Mike Lelivelt directs Product Strategy at Apton Biosystems. He brings over two decades of experience in bringing genomic products to market in both research and clinical environments. He was VP of Product Management at Genomic Health where he initiated the development efforts around a kit version of Oncotype DX for breast cancer treatment decision. He helped found the commercial organization at Ion Torrent driving the diagnostic capabilities of the Personal Genome Machine at both Life Technologies and Thermo Fisher. Mike has over a decade of direct commercial experience with Affymetrix supporting their GeneChip Platform as well as Partek Genomics Suite. He received his PhD from Univ of North Carolina in bacterial genetics and his BA in Biology & Math at Augustana College (IL).